Welcome to the shop.

Emerald Isle, NC's hottest surf shop since 1989.


New Inventory

The hottest new styles each week.


Trendy Sandals

Get your feet back in style.

A Big Selection of Premium Sunglasses

Come check out Emerald Isle's best selection of sunglasses. Our portfolio of premium sunglasses has over 1,000 pairs to choose from. Find the brand to match your style. Choose from Ray Ban, Vonzipper, Maui Jim, Zeal Optic, and more. We even have unique jewelry and watches, too.

Take a Peek

Hot Swimsuits and Apparel

Look your best on Emerald Isle beach. Choose from trendy men's and women's clothing brands that inspire your surf culture: Rip Curl, Lost, Billabong, Salty Crew, Lucy Love, Mitto Shop, Piko, Hurley, and more...Board shorts to bikinis and button-ups to dresses, you're covered.

Get Inspired

The Most Sandal Styles

Make your steps count. And why not step out in Emerald Isle in style? A huge selection of your favorite sandals and flip-flops is now available at South Swell. Choose from a large selection of the hottest brands like Sanuks, Toms, Reef, Cobian, Freewaters.

Let's Go

Emerald Isle's Best Surf Lessons & Board Rentals

Rent quality surfboards and standup paddleboards from experts. We also have skimboards, skateboards, and bodyboards.

Get Started

We've got you covered with Sunblock and Sunscreen, too. You made it this far, how 'bout ya share the love?