Welcome to the shop.

Emerald Isle, NC's hottest surf shop since 1989.


New Inventory

The hottest new styles each week.


Trendy Sandals

Get your feet back in style.

Premium Sunglasses

A new look turns heads! Our portfolio of premium sunglasses has over 1000 pair to choose from. Whether you're upgrading your look or just need to protect your eyes from that famous E.I. sunshine you'll find the brand to match your style. Choose from Ray Ban, Vonzipper, Maui Jim, Zeal Optic and more.

Take a Peek

Hot Apparel

You're on island-time, so it's time to look your best. Choose from trendy brands that inspire your surf culture: Rip Curl, Lost, Billabong, Salty Crew, Lucy Love, Mitto Shop, Piko, Hurley, and more...Board shorts to bikinis and button-ups to dresses, you're covered.

Get Inspired

Sandal in style.

Make your steps count. And why not step in style? A huge selection of your favorite sandals are now available at South Swell. Choose from a large selection of the hottest brands like Sanuks, Toms, Reef, Cobian, Freewaters.

Let's Go

Surf Lessons & Board Rentals

South Swell Style

Get Started

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